Insights

Practical notes on websites, ecommerce and brand.

Occasional articles from the studio.

WooCommerce vs Shopify comparison

E-commerce · 15 Aug 2021 · 17 min read

WooCommerce vs Shopify: Which Platform Is Best for You

A practical comparison across cost, ease of use, features, performance and support to help you choose the right ecommerce platform.

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Discount or not — a strategic guide for ecommerce brands

Branding · 14 Aug 2021 · 13 min read

Discount or Not? A Strategic Guide for eCommerce Brands

How discounting should change with your brand's pricing position — Budget, Value, Premium or Luxury — without weakening brand equity.

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